Social Media Consulting
Reality is you can't avoid social media, But not everyone has the know-how or time to do it properly. My social media marketing services cover everything fro initial page set up, strategy, training and ad campaigns*. Check out my services below or contact me for a quote.
Social Media Set Up
For companies who don't know how, or just simply don't have the time, I provide:
Advice on which social media sites you should consider using.
Set up of business pages for Facebook, Instagram, Twitter, Pinterest, Youtube, LinkedIN, Google My Business and Yelp.
Creation of Facebook Business Manager account and user access (plus linking to Instagram business account where relevant.
Set up of Facebook/Instagram ad account for paid advertising.
Assistance with installing Facebook tracking pixels on your website (in conjunction with your web tech advisor).
Intro copy, bio and imagery for social media pages, consistent with your branding and marketing goals.
Set up of Facebook product catalogues and Instagram shopping feeds.
Set up of app/s to schedule posts on multiple social media pages (if required).
Social Media Content Strategy
I help businesses develop a social media post strategy aligned with their branding and business goals, including:
Topics and themes to form a weekly posting plan.
Suggested post schedule based on exisiting social page insights.
Instagram hashtag research and recommendations.
Photo style guide to fit your brand.
Post boost strategy and training (if required).
Please note: Due to my current schedule I am unable to provide ongoing management of social media pages.
Facebook & Instagram Ad Campaigns
You have the posting side of things down pat but can't wrap your head around ad campaigns. That's where I step in. I can set Facebook & Instagram ad campaign aligned with your marketing goals, such as
Generating traffic to your website.
Increasing overall brand awareness and page followers.
Lead generation (eg. email sign ups and sales enquiries).
This includes sourcing appropriate imagery or coordinating campaign-specific photo/video shoots; setting up your target audience, and writing fabulous copy.
Social Media Training
This service is conducted in-person and currently only available for businesses in the Macedon Ranges and surrounding areas (eg. Bendigo, Daylesford and Castlemaine). Training is customised around your needs, including:
How to create a post.
How to boost posts to reach more people.
How to set up a Facebook/Instagram ad campaign.
How to schedule posts on Facebook and Instagram (and other social sites).
How to set up a Facebook store.
How to set up an Instagram shopping feed.
How to re-post Instagram pics.
How to share Instagram pics to Facebook.
Using Instagram hashtags.
Using photo apps to crop, edit and add text overlays to pics.
Using stories for Instagram and Facebook.
Photo credit protocol.