Social Media Consulting

Reality is you can't avoid social media, But not everyone has the know-how or time to do it properly. My social media marketing services cover everything fro initial page set up, strategy, training and ad campaigns*. Check out my services below or contact me for a quote.

 
 
 
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Kick Start

 

Social Media Set Up 

For companies who don't know how, or just simply don't have the time, I provide:

  • Advice on which social media sites you should consider using.

  • Set up of business pages for Facebook, Instagram, Twitter, Pinterest, Youtube, LinkedIN, Google My Business and Yelp.

  • Creation of Facebook Business Manager account and user access (plus linking to Instagram business account where relevant.

  • Set up of Facebook/Instagram ad account for paid advertising.

  • Assistance with installing Facebook tracking pixels on your website (in conjunction with your web tech advisor).

  • Intro copy, bio and imagery for social media pages, consistent with your branding and marketing goals.

  • Set up of Facebook product catalogues and Instagram shopping feeds.

  • Set up of app/s to schedule posts on multiple social media pages (if required).

 
 
 
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Content Strategy

 

Social Media Content Strategy

I help businesses develop a social media post strategy aligned with their branding and business goals, including:

  • Topics and themes to form a weekly posting plan.

  • Suggested post schedule based on exisiting social page insights.

  • Instagram hashtag research and recommendations.

  • Photo style guide to fit your brand.

  • Post boost strategy and training (if required).

Please note: Due to my current schedule I am unable to provide ongoing management of social media pages.

 
 
 
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Paid Ads

 

Facebook & Instagram Ad Campaigns

You have the posting side of things down pat but can't wrap your head around ad campaigns. That's where I step in. I can set Facebook & Instagram ad campaign aligned with your marketing goals, such as

  • Generating traffic to your website.

  • Increasing overall brand awareness and page followers.

  • Lead generation (eg. email sign ups and sales enquiries).

  • E-commerce conversions.

This includes sourcing appropriate imagery or coordinating campaign-specific photo/video shoots; setting up your target audience, and writing fabulous copy.

 
 
 
Social Media Marketing for Small Business

Training

 

Social Media Training

This service is conducted in-person and currently only available for businesses in the Macedon Ranges and surrounding areas (eg. Bendigo, Daylesford and Castlemaine). Training is customised around your needs, including:

  • How to create a post.

  • How to boost posts to reach more people.

  • How to set up a Facebook/Instagram ad campaign.

  • How to schedule posts on Facebook and Instagram (and other social sites).

  • How to set up a Facebook store.

  • How to set up an Instagram shopping feed.

  • How to re-post Instagram pics.

  • How to share Instagram pics to Facebook.

  • Using Instagram hashtags.

  • Using photo apps to crop, edit and add text overlays to pics.

  • Using stories for Instagram and Facebook.

  • Photo credit protocol.